MONA built these AI Agents for its own business first, then packaged the ones that work into products. 25+ agents built and operating, 24/7, across sales, web production, ecommerce, legal, care, eLearning, and hiring. This page shows what we run, not a concept video.
What an AI Agent Is, and Why It's Different From a Chatbot
Most “AI” that businesses meet today is a chatbot: it answers a question and stops. An AI Agent is built to finish the job. It reads a situation, decides the next step, calls a tool (a CRM, an ERP, a payment gateway, a document store), checks what happened, and keeps going until the task is done or a human needs to step in.
MONA didn't build agents as a marketing exercise. We built them because our own sales, web production, legal, and hiring teams needed the repeatable parts of their work handled reliably, 24/7, without waiting on headcount. The agents below are the result, and the same ones are still running today.
| Chatbot | AI Agent | |
|---|---|---|
| What it does | Answers questions in conversation | Completes multi-step work: reads, decides, acts |
| How it connects | Mostly stands alone, at best references a knowledge base | Reads and writes directly to CRM, ERP, and internal tools |
| Decision making | Follows a fixed script or gives a single-turn answer | Reasons across steps and chooses which tool to use next |
| When it stops | After it replies | When the job is done, or when it hands off to a human |
| Failure mode | Gives a wrong answer and the conversation just ends | Scoped permissions and guardrails catch mistakes before they become actions |
13 AI Agents, Built and Used Inside MONA
Vietnamese names are brand names, kept as-is: Gấu Cười and Dê Cười are proper names, not translated labels.
Coordinates 20+ sub-agents that handle SEO writing, website fixes, and speed optimization. One message in Zalo sets the whole crew to work.
Omnichannel front desk across web, Messenger, and Zalo OA. Consolidates every conversation into one lead record and nudges deals forward. This is the agent actually chatting with visitors on mona.media.
Closes ecommerce orders across web, Shopee, TikTok, and Messenger: creates the order, generates a VietQR payment code, reconciles payment, and hands off to shipping.
Drafts contracts, minutes, and payment requests against the correct legal entity and VAT rules, then routes them for e-signature through AMIS WeSign.
Researches real market data through DataForSEO and assembles SEO, website, and media quotes directly into a Google Doc or Slides deck.
24/7 elder-care advisory: reminds patients about medication schedules and upcoming appointments so nothing gets missed.
Connects patients and family: shared care diary, health alerts, and reminders for hospital fees via QR code.
Runs the daily operations of nursing homes and hospitals: automated morning reports, data questions answered in chat, and approvals handled without a spreadsheet.
eLearning teaching assistant: writes lesson scripts, builds slides and quizzes, produces video, and assembles course landing pages and funnels.
Runs live classes day to day: reminds students, grades submissions 24/7, flags dropout risk, and surfaces upsell moments.
Interviews candidates through three real work scenarios, scores them objectively, and schedules the next round automatically. Automates roughly 80% of MONA's own hiring process today.
Account team co-pilot: routes hot leads to the right person within 3 minutes, answers after-hours, and takes action directly, creating tickets, updating records.
Places thousands of natural-voice calls a day, remarketing to past customers using voice data from real prior conversations.
The Agent Is the Gateway. The MONA OS Is the Brain.
None of these agents work alone. Each one is the conversational front door to a MONA OS platform: the database, permission rules, and business logic that decide what the agent is actually allowed to do. The chat interface is replaceable. The operating system underneath it is where the reliability lives.
The 7 MONA OS Platforms Behind the Agents
Website production, SEO content, and speed optimization at agent speed.
Lead capture, qualification, quoting, and follow-up across every channel.
Order creation, payment, reconciliation, and shipping handoff for ecommerce.
Contracts, minutes, and payment requests, correct by entity and by law.
24/7 patient and elder-care operations for clinics and care homes.
Course creation and class operations for online education.
Interviewing, scoring, and scheduling for high-volume hiring.
The Real Numbers
Want the Same Kind of Agent Built for Your Business?
MONA's AI Agent Development team designs, builds, and operates production-grade agents with the same guardrails, integrations, and human-in-the-loop review you see running here.

