The AI Agents Running MONA

MONA built these AI Agents for its own business first, then packaged the ones that work into products. 25+ agents built and operating, 24/7, across sales, web production, ecommerce, legal, care, eLearning, and hiring. This page shows what we run, not a concept video.

See the Agents

What an AI Agent Is, and Why It's Different From a Chatbot

Most “AI” that businesses meet today is a chatbot: it answers a question and stops. An AI Agent is built to finish the job. It reads a situation, decides the next step, calls a tool (a CRM, an ERP, a payment gateway, a document store), checks what happened, and keeps going until the task is done or a human needs to step in.

MONA didn't build agents as a marketing exercise. We built them because our own sales, web production, legal, and hiring teams needed the repeatable parts of their work handled reliably, 24/7, without waiting on headcount. The agents below are the result, and the same ones are still running today.

ChatbotAI Agent
What it doesAnswers questions in conversationCompletes multi-step work: reads, decides, acts
How it connectsMostly stands alone, at best references a knowledge baseReads and writes directly to CRM, ERP, and internal tools
Decision makingFollows a fixed script or gives a single-turn answerReasons across steps and chooses which tool to use next
When it stopsAfter it repliesWhen the job is done, or when it hands off to a human
Failure modeGives a wrong answer and the conversation just endsScoped permissions and guardrails catch mistakes before they become actions

13 AI Agents, Built and Used Inside MONA

Vietnamese names are brand names, kept as-is: Gấu Cười and Dê Cười are proper names, not translated labels.

GW
Gấu Webmaster
Selling

Coordinates 20+ sub-agents that handle SEO writing, website fixes, and speed optimization. One message in Zalo sets the whole crew to work.

MONA Web OS 2.0
GC
Gấu Cười
Selling, live now

Omnichannel front desk across web, Messenger, and Zalo OA. Consolidates every conversation into one lead record and nudges deals forward. This is the agent actually chatting with visitors on mona.media.

MONA Sales OS 2.0
DC
Dê Cười
Selling

Closes ecommerce orders across web, Shopee, TikTok, and Messenger: creates the order, generates a VietQR payment code, reconciles payment, and hands off to shipping.

MONA Commerce OS 2.0
GP
Gấu Pháp Chế
Selling

Drafts contracts, minutes, and payment requests against the correct legal entity and VAT rules, then routes them for e-signature through AMIS WeSign.

MONA Legal OS 2.0
GB
Gấu Báo Giá
Selling

Researches real market data through DataForSEO and assembles SEO, website, and media quotes directly into a Google Doc or Slides deck.

MONA Sales OS 2.0
CG
Chó Golden
Rolling out

24/7 elder-care advisory: reminds patients about medication schedules and upcoming appointments so nothing gets missed.

MONA Care OS 2.0
CC
Chó Corgi
Rolling out

Connects patients and family: shared care diary, health alerts, and reminders for hospital fees via QR code.

MONA Care OS 2.0
CT
Cú Trực Ban
Rolling out

Runs the daily operations of nursing homes and hospitals: automated morning reports, data questions answered in chat, and approvals handled without a spreadsheet.

MONA Care OS 2.0
GL
Gấu Lớp Phó
Building

eLearning teaching assistant: writes lesson scripts, builds slides and quizzes, produces video, and assembles course landing pages and funnels.

MONA eLearning OS 2.0
GV
Gấu Vận Hành Elearning
Building

Runs live classes day to day: reminds students, grades submissions 24/7, flags dropout risk, and surfaces upsell moments.

MONA eLearning OS 2.0
GT
Gấu Tuyển Dụng
Actively hiring for MONA

Interviews candidates through three real work scenarios, scores them objectively, and schedules the next round automatically. Automates roughly 80% of MONA's own hiring process today.

MONA HRM OS 2.0
GT
Gấu Thợ Bào
Internal use

Account team co-pilot: routes hot leads to the right person within 3 minutes, answers after-hours, and takes action directly, creating tickets, updating records.

MONA Sales OS 2.0
GT
Gấu TeleSales
Rolling out

Places thousands of natural-voice calls a day, remarketing to past customers using voice data from real prior conversations.

MONA Sales OS 2.0

The Agent Is the Gateway. The MONA OS Is the Brain.

None of these agents work alone. Each one is the conversational front door to a MONA OS platform: the database, permission rules, and business logic that decide what the agent is actually allowed to do. The chat interface is replaceable. The operating system underneath it is where the reliability lives.

The 7 MONA OS Platforms Behind the Agents

MONA Web OS 2.0

Website production, SEO content, and speed optimization at agent speed.

MONA Sales OS 2.0

Lead capture, qualification, quoting, and follow-up across every channel.

MONA Commerce OS 2.0

Order creation, payment, reconciliation, and shipping handoff for ecommerce.

MONA Legal OS 2.0

Contracts, minutes, and payment requests, correct by entity and by law.

MONA Care OS 2.0

24/7 patient and elder-care operations for clinics and care homes.

MONA eLearning OS 2.0

Course creation and class operations for online education.

MONA HRM OS 2.0

Interviewing, scoring, and scheduling for high-volume hiring.

The Real Numbers

25+
AI Agents built and operating
03
Packaged products sold to customers
24/7
Real staffing, not business hours only
9,600+
Projects run through the AI-Agent web production team
85%
Client retention
+900% / -60%
Leads up, cost down, in 60 days (MONA's own automation case study)

Frequently Asked Questions

Real and operating. Several are sold as products today (Gấu Webmaster, Gấu Cười, Dê Cười, Gấu Pháp Chế, Gấu Báo Giá), one is actively running MONA's own hiring pipeline (Gấu Tuyển Dụng), and the rest are rolling out or in active development. This page documents what MONA built and uses, not a concept video.

Want the Same Kind of Agent Built for Your Business?

MONA's AI Agent Development team designs, builds, and operates production-grade agents with the same guardrails, integrations, and human-in-the-loop review you see running here.

Or see AI Agent Development
200+
In-house staff in Vietnam
14,000+
Projects delivered
85%
Client retention
2016
Founded, 10+ years in operation